Without a proper goal, nothing can be accomplished, let alone a great social media presence. Being active on social media brings a number of benefits for your organizations, such as expanding your audience, increasing web traffic, gaining insights, feedback, questions etc. Just being active on social media will not bring all this if you don’t have a S.M.A.R.T plan. If you have goals and you know what you want to accomplish by when, everything will be easier for you

The SMART goals concept is a marketing technique that companies use these days in creating their marketing strategy or marketing goals. By setting goals that are specific, measurable, achievable, relevant, and time-bound, you will

• have constant idea whether you are in the right direction
• have the necessary clarity and focus required for you to reach your goals
• be able to track your goals and measure progress, and put in more work where necessary