One of the most unique yet efficient ways of gaining both trust and popularity is to partner with someone who is well known, respected and popular in the same industry of your organisation. Partnering with someone people trust, respect or like will improve the grasp credibility of your brand.

If the person is renowned and successful in his or her career, it reflects positively on your organization. So, asking a prominent guy in your industry to endorse you can be a great idea to boost your social media presence in a positive way. This will bring wonders for bringing popularity and credibility.

Things to keep in mind before partnering with an influencer:

• whether his or her fame and stardom is going to be beneficial or not.
• Will they be able to portray your organizations image as you want and spread your message.
• Checking out if there is any possibility of them getting bad publicity or if they have any. Cause that might affect your organizations reputation as well. You don’t want to walk reversely towards your goal.