There are millions of people on social media but not everyone is your audience. Not everyone will be interested in what you do, so you will have to target those who might be. Figuring out who those people are is very important because only with them you can engage. Once you have identified them, interacting with them is the key to be closer with them. You wouldn’t keep talking to someone who never returned your messages, right? Similarly audience won’t want to follow your organization on social media or interact with you if they get no response in return. That’s why it’s so important to actively engage with your audience on social media.

Social media platforms pay huge attention to engagements. The amount of engagement on your profile tells them whether people like your content or not based on that they show it to more or less people, so the more you engage the more you increase your social media presence.

Few tips on how you can optimize your social media engagement:

• Posting consistently interesting/value-added contents. Which will tell your story and messages.
• Using relevant hashtags in your content so people can reach through those hashtags.
• Adding relevant keywords to your profile and posts so audience can find about your organizations easily.
• ‘@’ relevant accounts in your profile and posts, etc.

When you properly optimize your organizations profile and engagement, more people get to see your brand, thus improving your social presence.